On the exploration of the form structure of the ho

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Research on the form and structure of book design (Part 1)

[Abstract] book design is an all-round and integral construction system, which involves the selection and performance of technology, materials, printing, binding and so on. Modern book design has entered the era of multi-dimensional and multi-directional dissemination and divergence. Combined with today's digital technology, the original concept of "Book morphology" focuses on the multiple structure theory of the coexistence of form, spirit and meaning. The powerful electronic universal experimental machine has the memory function to adjust the reading process of form and volume, and participates in the multi-directional intervention of form, color, taste and sound, so as to fully expand the space of book form design, It has formed a new context of book design and a diversified communication structure

key words: book design; Form, spirit and meaning; Morphological structure; Life body; Context

in today's increasingly digital era, book design has penetrated into all fields of people's life, and has become one of the important symbols to measure the level of modern science and technology, culture and art. The development of modern science and technology makes the artistic expression means of book binding design more and more diversified and fashionable, and its popular periodic changes are becoming more and more frequent. Avant garde and personalized visual design art and computer production have become the mainstream. Facing the modern electronic technology how to locate the traditional media elements, the book binding design with independent personality is also facing unprecedented challenges. With the increasing diversity and complexity of information transmission methods, the development of information industry has also led to great changes in design, such as the extensive use of fax machines, the globalization of television technology and new global television channels, the popularity of e-mail and long-distance computer network systems, the widespread use of portable computers, etc. These technologies have turned the originally remote places into close proximity. Therefore, People's access to knowledge and information is no longer simply dependent on traditional publications. Electronic publications will also be the direction of the development of books in the future. It is no longer limited to visual effects. It is a new form of design and a variety of elements that effectively reduce the deformation of the spindle and integrate the functions of viewing, listening and speaking

in order to meet the needs of contemporary people for information dissemination, conceptual change is the precursor of the reform of book form design. The book binding design, which has been inherited and developed for nearly 200 years, must explore its unique aesthetic function, find out the aesthetic differences and personalized characteristics between book design and other information communication art categories, and fully display its unique charm in form, so as to meet the needs of modern people's aesthetic and cultural development, and provide a broader platform for ideological communication and cultural exchange for human society, And further create a global circulation industry of reading space, but also guide and form a new category of visual art and visual culture. Today's designers must create an innovative visual communication medium through the combination of graphics, color, text and many other design elements, understand, learn and develop traditional culture in an all-round way, pay attention to the needs, inherit the national traditional art language with high-precision electronic tensile testing machine and extension, and master the modern excellent aesthetic trend and experimental exploration of modern art under the trend of internationalist design. Explore the formal beauty of form and structure from an abstract point of view, so that book design can maintain innovative characteristics, including further excavation of the expressiveness of the texture, printing, binding, paper materials and other aspects of the process, which will make the book binding design contain a broader content and form, so as to break through the narrow concept of traditional surface decoration, so as to comprehensively intervene in the core of books from the inside out, The concept of "binding" will be included in "design". Therefore, "book design" replaces the traditional "book binding" [2]

1 book design is an all-round and overall construction system.

book design is the main cultural carrier for the accumulation, dissemination and continuation of human wisdom, and it is also an overall visual communication activity. It is a life body that the author, designer, printer, paper supplier and bookstore salesperson inject emotion together. It is a systematic project. It involves the selection of technology, materials, printing, binding and other aspects. It is an all-round overall construction. Therefore, the design includes the sum of materials and processes necessary for books. Book design is to visualize the indescribable theme of books in simple terms, and appropriately express it in image language that can only be explained by graphics, which complement the ideological content of books, and stimulate people's more imagination with appropriate ideological connotation of books. Book design is a special art, which is an art form created on the premise of book content, in order to form the high-grade characteristics of bookiness and cultural sense. In the form of books, the most effective is the pure visual language symbols of abstract forms, which convey a dynamic, calm, rigid, or beautiful aesthetic feeling according to the plane structure processed according to the principle of abstract forms. Simple visual language tends to convey invisible emotions and spirit, and creatively express and grasp the designer's emotions and imagination, reflecting the special way of book content. Book design not only gives people the perception of appearance, but also needs to further express some subconscious spiritual feelings with perceptual artistic intuition, and show the special form and aesthetic feeling of psychological connotation brought by a certain way of reading; Or some metaphorical hand feeling and specific visual touch formed by using different papers play a role in revealing some unspeakable connotations in the book. The unique design creativity can inspire readers to further understand the connotation of books, induce and resonate with readers, and introduce people into a richer psychological space

a set of book design is not only paper and ink, but also a value, a belief system, which not only carries the function of information transmission, but also carries the aesthetic interest. People's use and appreciation of books have a long time and stability. Books placed on bookshelves will be treasured, and people will not throw them out of the window even if they don't read them for many years. Its value is mainly reflected in imparting knowledge, education, edification, aesthetics and other spiritual aspects. An ideal book should not only convey information to readers, but also provide them with space for long-term taste and imagination. Book design is also a special commodity packaging design, which not only improves the added value of "commodities", but also delights readers, and makes boring reading a rhythmic enjoyment, a visual meal, and an extension of interest [1]. From the aesthetic point of view of designing household books, through design ideas, paper materials, printing technology and other design languages, reconstruct the hexahedron of storing information, and inject some lines of the oil pump from part to whole d) some lines of the oil pump are also exposed outside, from extension to connotation, with active expressiveness, so that books have inestimable artistic charm

a large number of modern new printing techniques are used to construct new forms of book design, which makes "type culture" as a way of knowledge and information transmission undergoing subtle changes. As for the omnipotent printing technology and computer era, in addition to the language continuing to maintain its own role, visual, auditory, tactile and olfactory communication media are coming one after another. Today's knowledge and information transmission is breaking through the unique situation of "type culture", and the information environment is changing, which is impacted by visual and other communication means. An ideal book should attract readers with its large amount of information, strong interest, easy to be accepted by readers and freshness. No matter what kind of discipline and category of reading materials, readers can get the knowledge capacity value beyond the book. From reading to taste, from feeling to association, the points, lines, areas and bodies in the book constitute intellectual wisdom, which not only gives readers a process of accepting and acquiring knowledge, It can also refine its own wisdom and expand its imagination

(to be continued)

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